“Mainstreamers are interested in getting the job done now; experts are interested in customizing their settings first. • Mainstreamers value ease of control; experts value precision of control. • Mainstreamers want reliable results; experts want perfect results. • Mainstreamers are… — Giles Colborne Copy Share Image
“Experts want to control and customize the technology. You’ll need to take the mainstreamers’ view of “control:” to be in control of the outcomes. They don’t want to worry about the software or technology, and they don’t want it to… — Giles Colborne Copy Share Image
