For every grand and finely worded statement by the CEO, the brand is also defined by derisory consumer comments overheard in a hallway, or… — Scott Bedbury Copy Share Image
A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a… — Scott Bedbury Copy Share Image
A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience.… — Scott Bedbury Copy Share Image
The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable –… — Scott Bedbury Copy Share Image
Advertising, if it is any good, should help to confirm what already is, not what should be. — Scott Bedbury Copy Share Image
