You need to marry the qualitative with the quantitative. It better informs us so we can decide what to do. We can't be afraid of data and analysis. We have to use that lens. — Nathan Shedroff Copy Share Image
There is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture — especially the… — Nathan Shedroff Copy Share Image
The future is created at the intersection of business, technology, design, and culture. *In the Bubble* is an insightful and delightful explanation of this… — Nathan Shedroff Copy Share Image
“new interfaces are most understandable when they build on what users (and audiences) already know.” — Nathan Shedroff Copy Share Image
Designers are optimistic people who are trained to be courageous about the future—and making the future happen. They aren’t always aware of the intricacies… — Nathan Shedroff Copy Share Image
Designers need to be more than ambassadors, they need to be fully functioning and fully aware members of strategic decision-making teams in a company. — Nathan Shedroff Copy Share Image
Information design addresses the organization and presentation of data: its transformation into valuable, meaningful information. — Nathan Shedroff Copy Share Image
Rules of Play is an exhaustive, clear, cogent, and complete resource for understanding games and game design. Salen and Zimmerman describe an encyclopedia of… — Nathan Shedroff Copy Share Image
You need to marry the qualitative with the quantitative. It better informs us so we can decide what to do. We can't be afraid… — Nathan Shedroff Copy Share Image
