Ambassadors Quote by Nathan Shedroff
“Designers need to be more than ambassadors, they need to be fully functioning and fully aware members of strategic decision-making teams in a company.”
About This Quote
Source Article: "Strategic Role of Designers", Design Management Journal, 2019
Designers should actively participate in strategic decisions, not just represent ideas.
In simple terms: Designers need strategic influence, not just advocacy.
Key Takeaway
Integrate designers into decision teams.
Themes
design
strategy
leadership
Mood
forwardlooking
professional
Type
advice
philosophical
When to use this quote
- product development
- branding
- marketing strategy
- company planning
Key Concepts
organizational behavior
innovation management
Questions to Reflect On
- How can designers demonstrate strategic value?
- What structures support their involvement?
A Different Perspective
Resistance may arise from traditional hierarchies.
