“So when you hear people say that change is hard because people are lazy or resistant, that’s just flat wrong. In fact,… — Chip Heath Copy Share Image
Change is hard because people wear themselves out. And that’s the second surprise about change: What looks like laziness is often exhaustion. — Chip Heath Copy Share Image
“The bigger the change you’re suggesting, the more it will sap people’s self-control. And when people exhaust their self-control, what they’re exhausting… — Chip Heath Copy Share Image