Labels Improperly Quotes by R. J. Reynolds

They represent tomorrow's cigarette business. . . As this 14-24 age group matures, they will account for a key share of the total cigarette…

— R. J. Reynolds

If younger adults turn away from smoking, the industry will decline, just as a population which does not give birth will eventually dwindle.

— R. J. Reynolds

I believe that for the typical smoker nicotine satisfaction is the dominant desire, as opposed to flavor and other satisfactions.

— R. J. Reynolds

First, let's look at the importance of the young adult in the cigarette market. In 1960, this young adult market , the 14 to…

— R. J. Reynolds

If our company is to survive and prosper, over the long term we must get our share of the youth market.

— R. J. Reynolds

Younger adult smokers are the only source of replacement smokers If younger adults turn away from smoking, the industry must decline.

— R. J. Reynolds

It should be said that we are presently, and I believe unfairly, constrained from directly promoting cigarettes to the youth market...Realistically, if our Company…

— R. J. Reynolds

Winston tastes good like a cigarette should

— R. J. Reynolds

[A]ny desired additional nicotine 'kick' could be easily obtained through pH regulation.

— R. J. Reynolds

We strongly oppose warning labels on cigarette packs for several reasons: first and foremost, warning labels may improperly imply that it has been scientifically…

— R. J. Reynolds

Evidence is now available to indicate that the 14-to-18- year-old group is an increasing segment of the smoking population. RJR-T must soon establish a…

— R. J. Reynolds

We are basically in the nicotine business. . . . Effective control of nicotine in our products should equate to a significant product performance and cost advantage.

— R. J. Reynolds