“Predictable marketing requires an understanding of the circumstances in which customers buy or use things. Specifically, customers—people and companies—have “jobs” that arise regularly and need to get done. When customers become aware of a job that they need to get… — Clayton M. Christensen Copy Share Image
“Identifying disruptive footholds means connecting with specific jobs that people—your future customers—are trying to get done in their lives.” — Clayton M. Christensen Copy Share Image
“In the words of Andy Grove: “To understand a company’s strategy, look at what they actually do rather than what they say they will do.”…. Here is a way to frame the investments that we make in the strategy that becomes our lives: we have resources – which include personal time, energy, talent and wealth – and we are using… — Clayton M. Christensen Copy Share
The concept of disruption is about competitive response; it is not a theory of growth. It's adjacent to growth. But it's not about growth. — Clayton M. Christensen Copy Share Image
“disruptive technology should be framed as a marketing challenge, not a technological one.” — Clayton M. Christensen Copy Share Image
The only way all people can have the opportunity to choose or reject the gospel of Jesus Christ is for us, without judgment, to… — Clayton M. Christensen Copy Share Image
The dumb-manager theory of business problems just didn't hold water for me. There had to be a deeper reason why smart people would make… — Clayton M. Christensen Copy Share Image
By doing what they must do to keep their margins strong and their stock price healthy, every company paves the way for its own… — Clayton M. Christensen Copy Share Image
Every city and town in America would be bankrupt if they kept their books the way private-sector companies keep their books - because of… — Clayton M. Christensen Copy Share Image
“the breakthrough researcher first discovers the fundamental causal mechanism behind the phenomena of success. This allows those who are looking for “an answer” to… — Clayton M. Christensen Copy Share Image
“In contrast, investing time and energy in your relationship with your spouse and children typically doesn’t offer that same immediate sense of achievement. Kids misbehave every day. It’s really not until 20 years down the road that you can put your hands on your hips and say, “I raised a good son or a good daughter.” You can neglect your… — Clayton M. Christensen Copy Share
In our personal lives, we have a lot of businesses going on. I have a profession, I'm a father, a spouse, a good member… — Clayton M. Christensen Copy Share Image
For 300 years, higher education was not disruptable because there was no technological core. — Clayton M. Christensen Copy Share Image
