The old 7 Series, the E38, was an elegant car, an evolution of the classic BMW look. But it wasn't penetrating the luxury market as we desired. It just didn't have the presence to be noticed. — Chris Bangle Copy Share Image
We at BMW do not build cars as consumer objects, just to drive from A to B. We build mobile works of art. — Chris Bangle Copy Share Image
I think the durability of the sedan as well as its worldwide appeal argues well for it as a concept that resonates with people's… — Chris Bangle Copy Share Image
Cars are not a suit of clothes; cars are an avatar. Cars are an expansion of yourself: they take your thoughts, your ideas, your… — Chris Bangle Copy Share Image
In Europe, you would almost never have people with large amounts of income being happy with a two-volume vehicle like a hatchback or a… — Chris Bangle Copy Share Image
The old 7 Series, the E38, was an elegant car, an evolution of the classic BMW look. But it wasn't penetrating the luxury market… — Chris Bangle Copy Share Image
Designers think everything done by someone else is awful, and that they could do it better themselves, which explains why I designed my own… — Chris Bangle Copy Share Image
