“If your hunter-gatherer buddies suddenly bolted, it made sense to follow suit—regardless of whether a saber-toothed tiger or a boar had startled them. If you failed to run away, and it turned out to be a tiger, the price of… — Rolf Dobelli Copy Share Image
“A second, parallel explanation of why our mistakes are so persistent took shape in the late 1990s: Our brains are designed to reproduce rather… — Rolf Dobelli Copy Share Image
“A mathematician is afraid of flying due to the small risk of a terrorist attack. So, on every flight he takes a bomb with… — Rolf Dobelli Copy Share Image
“Trust your internal observations too much and too long, and you might be in for a very rude awakening. Second, we believe that our… — Rolf Dobelli Copy Share Image
“the typical response to scarcity is a lapse in clear thinking. Assess products and services solely on the basis of their price and benefits.… — Rolf Dobelli Copy Share Image
“The confirmation bias is alive and well in the business world. One example: An executive team decides on a new strategy. The team enthusiastically” — Rolf Dobelli Copy Share Image
If you spend fifteen minutes in a shopping mall, you will pass more people than our ancestors saw during their entire lifetimes. — Rolf Dobelli Copy Share Image
“In conclusion: Don’t cling to things. Consider your property something that the “universe” (whatever you believe this to be) has bestowed to you temporarily.… — Rolf Dobelli Copy Share Image
“The sunk cost fallacy is most dangerous when we have invested a lot of time, money, energy, or love in something. This investment becomes… — Rolf Dobelli Copy Share Image
“Our school system is largely geared toward the set-up: the emphasis on factual knowledge and certifications makes it seem like life is primarily about… — Rolf Dobelli Copy Share Image
“Wir sollten darauf achten, einer Erfahrung nur so viel Weisheit zu entnehmen, wie in ihr steckt - mehr nicht.” — Rolf Dobelli Copy Share Image
