“The conclusion is that if your mind starts with multiple ideas in parallel, it is not prematurely committed to one path and stays more open and able to receive and conceive more novel innovations. Designers have known this all along—you… — Bill Burnett Copy Share Image
“answer. Donald’s dysfunctional belief was related to Janine’s, but he’d held on to it for much longer—a life of responsible and successful work should… — Bill Burnett Copy Share Image
“When you finally get down to making a choice from your narrowed-down list of alternatives, and you’ve cognitively evaluated the issues, and emotionally and… — Bill Burnett Copy Share Image
“Dysfunctional Belief: To be happy, I have to make the right choice. Reframe: There is no right choice—only good choosing.” — Bill Burnett Copy Share Image
“We mostly use cognitive knowing—all that good, objective, organized, informational kind of knowing—the sort of knowing that gets you A’s in school. But we… — Bill Burnett Copy Share Image
“Design doesn’t just work for creating cool stuff like computers and Ferraris; it works in creating a cool life. You can use design thinking… — Bill Burnett Copy Share Image
“Decision making is stressful, so the best time to prepare for good choosing is when there’s no choice at stake. That’s when you can… — Bill Burnett Copy Share Image
“A well-designed life is a life that is generative—it is constantly creative, productive, changing, evolving, and there is always the possibility of surprise. You… — Bill Burnett Copy Share Image
“Dysfunctional Belief: Happiness is having it all. Reframe: Happiness is letting go of what you don’t need.” — Bill Burnett Copy Share Image
“Dysfunctional Belief: I am looking for a job. Reframe: I am pursuing a number of offers.” — Bill Burnett Copy Share Image
“It's worth emphasizing that failures and hardships are a part of every life, even the well-designed ones.” — Bill Burnett Copy Share Image
“In fact, in the United States, only 27 percent of college grads end up in a career related to their majors.” — Bill Burnett Copy Share Image
“Most people fail not for lack of talent but for lack of imagination. You can get a lot of this information by sitting down… — Bill Burnett Copy Share Image
