When dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely increase the dissonance. — Leon Festinger Copy Share Image
I prefer to rely on my memory. I have lived with that memory a long time, I am used to it, and if I… — Leon Festinger Copy Share Image
A MAN WITH A CONVICTION is a hard man to change. Tell him you disagree and he turns away. Show him facts or figures… — Leon Festinger Copy Share Image
People most strenuously seek to evaluate performance by comparing themselves to others, not by using absolute standards. — Leon Festinger Copy Share Image
When dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely increase the… — Leon Festinger Copy Share Image
