Avoiding Quote by Leon Festinger
“When dissonance is present, in addition to trying to reduce it, the person will actively avoid situations and information which would likely increase the dissonance.”
About This Quote
Source Psychology Textbook: Cognitive Dissonance Theory, 1957
People avoid information that would increase mental discomfort, not just seek to reduce it.
In simple terms: We steer clear of things that heighten inner conflict.
Key Takeaway
Recognize avoidance patterns in decision‑making.
Themes
cognitive dissonance
avoidance
information seeking
psychology
Mood
thoughtful
cautious
Type
analytical
self‑reflective
When to use this quote
- marketing choices
- personal relationships
- political beliefs
- media consumption
Key Concepts
self‑justification
conflict resolution
behavioral economics
Questions to Reflect On
- What information are you avoiding?
- How does avoidance affect your choices?
A Different Perspective
Avoidance can reinforce false beliefs and limit growth.
![“I can hardly believe what these 12 caricatures [about Prophet Muhammad] have caused in the world. We Danes feel like we have been placed in a scene in the wrong movie. But I don't see the fight as a clash of civilizations. Rather, we must focus on avoiding exactly this type of conflict. We have to…” quote by Anders Fogh Rasmussen](https://sms4smile.com/quotes/img-quotes/8d8/anders-fogh-rasmussen-21056_acknowledgement_i-can-hardly-believe-what-these-12-caric_14933.jpg)
