The issue is not to ask your customers what they want today, but to try to imagine what the customer is going to want in a world where, for instance, their cellphone is in their glasses. — Jay S. Walker Copy Share Image
“Imagine your customer is a hitchhiker. You pull over to give him a ride, and the one burning question on his mind is simply Where are you going? But as he approaches, you roll down the window and start talking… — Donald Miller Copy Share Image