If you fall in love with an idea, you won't see the merits of alternative approaches-and will probably miss an opportunity or two. One of life's great pleasures is letting go of a previously cherished idea. Then you're free to… — Roger von Oech Copy Share Image
Either you let your life slip away by not doing the things you want to do, or you get up & do them — Roger von Oech Copy Share Image
Most brilliance arises from ordinary people working together in extraordinary ways. — Roger von Oech Copy Share Image
Open your mind up to things that have no connection with the problem you're trying to solve: subscribe to an unusual magazine; spend a… — Roger von Oech Copy Share Image
Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity… — Roger von Oech Copy Share Image
If you fall in love with an idea, you won't see the merits of alternative approaches-and will probably miss an opportunity or two. One… — Roger von Oech Copy Share Image
Take advantage of the ambiguity in the world. Look at something and think what else it might be. — Roger von Oech Copy Share Image
Knowledge is the stuff from which new ideas are made. Thus, the real key to being creative lies in what you do with your… — Roger von Oech Copy Share Image
We grow up thinking that the best answer is in someone else's brain. Much of our education is an elaborate game of 'guess what's… — Roger von Oech Copy Share Image
The hallmark of creative people is their mental flexibility... Sometimes they are open and probing, at others they're playful and off-the-wall. At still other… — Roger von Oech Copy Share Image
“There are two kinds of people in this world: those who divide everything into two groups, and those who don’t.” — Roger Von Oech Copy Share Image
If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered. — Roger von Oech Copy Share Image
It's difficult to get your creative juices flowing if you're always being practical, following rules, afraid to make mistakes, not looking into outside areas,… — Roger von Oech Copy Share Image
Here's my advice: Go ahead and be whacky. Get into a crazy frame of mind and ask what's funny about what you're doing. — Roger Von Oech Copy Share Image
