“Pinterest clearly demonstrates the four stages of the Hook Model. It is a seamless flow, from the itch of the internal trigger that moves users to the intended action, through the variable reward, and finally to the investment, which also… — Nir Eyal Copy Share Image
“The last step of the Hook Model is the Investment Phase, the point at which users are asked to do a bit of work. Here, users are prompted to put something of value into the system, which increases the likelihood… — Nir Eyal Copy Share Image
