Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home. — Sergio Zyman Copy Share Image
If you want to establish a clear image in the minds of consumers, you first need a clear image in your own mind. — Sergio Zyman Copy Share Image
A brand is essentially a container for a customer’s complete experience with the product or company. — Sergio Zyman Copy Share Image
“If you don't keep giving customers reasons to buy from you, they won't” — Sergio Zyman Copy Share Image
Focus groups are a waste of time, filled with people telling you what you want to hear so they can go home. — Sergio Zyman Copy Share Image
“The goal of advertising is to sell more stuff to more people more often for more money” — Sergio Zyman Copy Share Image
Selling more stuff to more people more often for more money more efficiently — Sergio Zyman Copy Share Image
If your marketing is not delivering consumers to the cash register with their wallets in their hands to buy your product, don't do it. — Sergio Zyman Copy Share Image
The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to… — Sergio Zyman Copy Share Image
