“It is essential that we understand the audience on its own terms. We should not assume that every audience thinks as we do, decides as we do, or has the same values, goals, or concerns as we do.” — Helio Fred Garcia Copy Share Image
“Communication is the continuation of business by other means. The business objective (or in the case of government or not-for-profit, the organizational objective) is the overriding goal, and communication is merely one of the means of achieving it. And means… — Helio Fred Garcia Copy Share Image
“Effective communication is shaped by human nature and is subject to the complexities, inconsistencies, and particularities which characterize human behavior. Since communication is intended… — Helio Fred Garcia Copy Share Image
“It is essential that we understand the audience on its own terms. We should not assume that every audience thinks as we do, decides… — Helio Fred Garcia Copy Share Image
“All communications are based upon either taking the initiative or reacting in response to the audience, adversaries, or the environment. By taking the initiative,… — Helio Fred Garcia Copy Share Image
“Not all words are created equal. Different words have different impacts. And because communication is a process of mutual adaptation, of move and countermove,… — Helio Fred Garcia Copy Share Image
“Effective communication focuses on the audience’s worldview. We should try to “get inside” the audience’s though processes and see the audience as it sees… — Helio Fred Garcia Copy Share Image
“One of the burdens of leadership is to have a very high tolerance for repetition.” — Helio Fred Garcia Copy Share Image
“Speed matters, especially in controversial situations. The longer it takes to fulfill legitimate stakeholder expectations, the harder it is to win, maintain, or restore… — Helio Fred Garcia Copy Share Image
“Because all effective communication is goal-oriented, intended to change something, an effective leader or leadership team focuses on what it wants stakeholders to know,… — Helio Fred Garcia Copy Share Image
“If we are to move people, we need to meet them where they are, but that means knowing where they are and knowing how… — Helio Fred Garcia Copy Share Image
“Because communication is about human connection, the human dimension is central to communicating. It is the human dimension that makes communication possible. Leaders need… — Helio Fred Garcia Copy Share Image
“Communication sets expectations; actions deliver on or shatter those expectations.” — Helio Fred Garcia Copy Share Image
“Communication isn't about telling our story. That's undisciplined, self-indulgent, and often illusory. The power of communication is getting audiences to listen--and to care.” — Helio Fred Garcia Copy Share Image
