What makes a loft authentic isn't its layout or its history but its ability to give people a true home - a dwelling that reflects their personalities and aspirations, including their dreams of urbanity. — Virginia Postrel Copy Share Image
Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were… — Virginia Postrel Copy Share Image
The low point for neon came in 1982, when Holiday Inn did away with its signature 'Great Sign,' replacing the neon extravaganza with a… — Virginia Postrel Copy Share Image
'The Matrix' is a movie that is all about glamour. I could do a whole talk on 'The Matrix' and glamour. It was criticized… — Virginia Postrel Copy Share Image
Science is about exploring the unknown and cannot offer guarantees. — Virginia Postrel Copy Share Image
“Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a… — Virginia Postrel Copy Share Image
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging… — Virginia Postrel Copy Share Image
When credit is cheaper to use and easier to arrange, people do use more of it. — Virginia Postrel Copy Share Image
Glamour is a beautiful illusion - the word 'glamour' originally meant a literal magic spell - that promises to transcend ordinary life and make… — Virginia Postrel Copy Share Image
A standard 'well woman' checkup can last as little as 10 minutes, hardly time for any in-depth discussions. — Virginia Postrel Copy Share Image
When I was in college, I wanted to be editor of 'Reason' when I grew up. It was an impractical ambition, especially since the… — Virginia Postrel Copy Share Image
A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage… — Virginia Postrel Copy Share Image
“Functionality still matters, of course. But competition has pushed quality so high and prices so low that many manufacturers can no longer distinguish themselves… — Virginia Postrel Copy Share Image
Like the skyscraper, the automobile, and the motion-picture palace, neon signs once symbolized popular hopes for a new era of technological achievement and commercial… — Virginia Postrel Copy Share Image
