Like the skyscraper, the automobile, and the motion-picture palace, neon signs once symbolized popular hopes for a new era of technological achievement… — Virginia Postrel Copy Share Image
Unlike painting, sculpture, or music, typefaces must be useful to someone. Fortunately for designers, the digital age has produced new problems to… — Virginia Postrel Copy Share Image
Average Americans order nonfat decaf iced vanilla lattes at Starbucks and choose from 1,500 drawer pulls at The Great Indoors. Amazon gives… — Virginia Postrel Copy Share Image
For designers, the rigidity of an alphabet presents a never-ending artistic challenge: How do you do something new and still preserve the… — Virginia Postrel Copy Share Image
As a general rule, durable-goods production tends to be the most volatile sector of the economy. Since people usually have a stock… — Virginia Postrel Copy Share Image
The Dallas model, prominent in the South and Southwest, sees a growing population as a sign of urban health. Cities liberally permit… — Virginia Postrel Copy Share Image
Apple doesn't need to maximize book sales. It simply needs to keep publishers happy enough to maintain an impressive-sounding inventory of titles… — Virginia Postrel Copy Share Image
Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses… — Virginia Postrel Copy Share Image
Before it became a ubiquitous part of urban life, Starbucks was, in most American cities, a radically new idea. — Virginia Postrel Copy Share Image
The innovative process is a fragile one, dependent on a complex, often messy interplay of imagination, competition, and exchange. Curbing new ideas… — Virginia Postrel Copy Share Image
The low point for neon came in 1982, when Holiday Inn did away with its signature 'Great Sign,' replacing the neon extravaganza with a… — Virginia Postrel Copy Share Image
'The Matrix' is a movie that is all about glamour. I could do a whole talk on 'The Matrix' and glamour. It was criticized… — Virginia Postrel Copy Share Image
Science is about exploring the unknown and cannot offer guarantees. — Virginia Postrel Copy Share Image
“Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a… — Virginia Postrel Copy Share Image
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging… — Virginia Postrel Copy Share Image
When credit is cheaper to use and easier to arrange, people do use more of it. — Virginia Postrel Copy Share Image
Glamour is a beautiful illusion - the word 'glamour' originally meant a literal magic spell - that promises to transcend ordinary life and make… — Virginia Postrel Copy Share Image
A standard 'well woman' checkup can last as little as 10 minutes, hardly time for any in-depth discussions. — Virginia Postrel Copy Share Image
When I was in college, I wanted to be editor of 'Reason' when I grew up. It was an impractical ambition, especially since the… — Virginia Postrel Copy Share Image
A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage… — Virginia Postrel Copy Share Image
“Functionality still matters, of course. But competition has pushed quality so high and prices so low that many manufacturers can no longer distinguish themselves… — Virginia Postrel Copy Share Image
Like the skyscraper, the automobile, and the motion-picture palace, neon signs once symbolized popular hopes for a new era of technological achievement and commercial… — Virginia Postrel Copy Share Image
