“humans find the sweet spot sandwiched between “too easy” and “too difficult” irresistible. It’s the land of just-challenging-enough computer games, financial targets, work ambitions, social media objectives, and fitness goals. Addictive experiences live in this sweet spot, where stopping rules… — Adam Alter Copy Share
“DNA evidence suggests that Neanderthals carried a gene known as DRD4-7R as long as forty thousand years ago. DRD4-7R is responsible for a constellation… — Adam Alter Copy Share Image
“Immersive tech like virtual reality inspires such rich emotions that it’s ripe for abuse. It’s still in its infancy, though, so it’s too soon… — Adam Alter Copy Share Image
“humans find the sweet spot sandwiched between “too easy” and “too difficult” irresistible. It’s the land of just-challenging-enough computer games, financial targets, work ambitions, social media objectives, and fitness goals. Addictive experiences live in this sweet spot, where stopping rules crumble before obsessive goal-setting. Tech mavens, game developers, and product designers tweak their wares to ensure their complexity escalates as… — Adam Alter Copy Share
“It’s hard to exaggerate how much the “like” button changed the psychology of Facebook use. What had begun as a passive way to track your friends’ lives was now deeply interactive, and with exactly the sort of unpredictable feedback that motivated Zeiler’s pigeons. Users were gambling every time they shared a photo, web link, or status update. A post with… — Adam Alter Copy Share
“Tech isn’t morally good or bad until it’s wielded by the corporations that fashion it for mass consumption. Apps and platforms can be designed… — Adam Alter Copy Share Image
“Walter Isaacson, who ate dinner with the Jobs family while researching his biography of Steve Jobs, reports that “No one ever pulled out an… — Adam Alter Copy Share Image
“Super Mario Bros. hooks newcomers because there are no barriers to playing the game. You can know absolutely nothing about the Nintendo console and… — Adam Alter Copy Share Image
“Meanwhile, in 2015, there were 280 million smartphone addicts. If they banded together to form the “United States of Nomophobia,” it would be the… — Adam Alter Copy Share Image
“They’re distracting because they remind us of the world beyond the immediate conversation,” — Adam Alter Copy Share Image
“One recent study suggested that up to 40 percent of the population suffers from some form of Internet-based addiction, whether to email, gaming, or porn.” — Adam Alter Copy Share Image
“A behavior is addictive only if the rewards it brings now are eventually” — Adam Alter Copy Share Image
“Addiction originally meant a different kind of strong connection: in ancient Rome, being addicted meant you had just been sentenced to slavery.” — Adam Alter Copy Share Image
