Don't forget that the only two things people read in a story are the first and last sentences. Give them blood in the eye on the first one. — Herbert Bayard Swope Copy Share Image
It occurred to me that nothing is more interesting than opinion when opinion is interesting, so I devised a method of cleaning off the… — Herbert Bayard Swope Copy Share Image
Don't forget that the only two things people read in a story are the first and last sentences. Give them blood in the eye… — Herbert Bayard Swope Copy Share Image
I cannot give you the formula for success, but I can give you the formula for failure - which is: Try to please everybody. — Herbert Bayard Swope Copy Share Image
The secret of a successful newspaper is to take one story each day and bang the hell out of it. Give the public what… — Herbert Bayard Swope Copy Share Image
The first duty of a newspaper is to be accurate. If it be accurate, it follows that it is fair. — Herbert Bayard Swope Copy Share Image
“I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the… — Herbert Bayard Swope Copy Share Image
