The secret of a successful newspaper is to take one story each day and bang the hell out of it. Give the public what it wants to have and part of what it ought to have whether it wants it… — Herbert Bayard Swope Copy Share Image
It occurred to me that nothing is more interesting than opinion when opinion is interesting, so I devised a method of cleaning off the… — Herbert Bayard Swope Copy Share Image
Don't forget that the only two things people read in a story are the first and last sentences. Give them blood in the eye… — Herbert Bayard Swope Copy Share Image
I cannot give you the formula for success, but I can give you the formula for failure - which is: Try to please everybody. — Herbert Bayard Swope Copy Share Image
The secret of a successful newspaper is to take one story each day and bang the hell out of it. Give the public what… — Herbert Bayard Swope Copy Share Image
The first duty of a newspaper is to be accurate. If it be accurate, it follows that it is fair. — Herbert Bayard Swope Copy Share Image
“I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the… — Herbert Bayard Swope Copy Share Image
