“What does happen is that if we give them a gift, we will trigger a feeling of indebtedness—a feeling of indebtedness that they’ll want to get rid of by responding with gifts or favors.” — Susan M. Weinschenk Copy Share Image
“Give people a small, easy task to do, rather than a complex one.” — Susan M. Weinschenk Copy Share Image
“Design factors, such as color, font, layout, and navigation, are critical in making it through the first “trust rejection” phase.” — Susan M. Weinschenk Copy Share Image
“When designing color coding, consider colors that work for everyone, for example, varying shades of brown and yellow. Avoid red, green, and blue.” — Susan M. Weinschenk Copy Share Image
“People are very willing to click multiple times. In fact, they won’t even notice they’re clicking if they’re getting the right amount of information… — Susan M. Weinschenk Copy Share Image
“One of the major reasons to do user or customer research is so that you can identify and understand the schemata that your particular… — Susan M. Weinschenk Copy Share Image
“intentionally so. My favorite was from a company in Texas. When there was a “fatal” error, meaning the system was going to crash, a… — Susan M. Weinschenk Copy Share Image
“Don’t assume that people will see something on a computer screen just because it’s there. This is especially true when you refresh a screen… — Susan M. Weinschenk Copy Share Image
“Eventually (about eight percent of battery left), my computer makes a sound and a message pops up to alert me that the battery is… — Susan M. Weinschenk Copy Share Image
“What does happen is that if we give them a gift, we will trigger a feeling of indebtedness—a feeling of indebtedness that they’ll want… — Susan M. Weinschenk Copy Share Image
“Favor 2D elements over 3D ones. The eyes communicate what they see to the brain as a 2D object. 3D representations on the screen… — Susan M. Weinschenk Copy Share Image
