I really like the idea of fans being able to curate their entire digital experience at live events. — Brian France Copy Share Image
The drivers are regular people that come from all over the country. I think the sports fans can relate to them. — Brian France Copy Share Image
When drivers are going at their best, trying their hardest, taking chances and doing amazing things, that's what fans love. — Brian France Copy Share Image
Social media and digital media will help us develop new fans and connect with our existing fans. It is an area we… — Brian France Copy Share Image
Given that kids don't play our sport in school means that it takes us a while to get people excited about auto… — Brian France Copy Share Image
Our challenge is this sport needs to be more diverse throughout its makeup of stakeholders, participants, and fans. We're doing a number… — Brian France Copy Share Image
Virtual reality is extremely exciting. We have the biggest opportunity in sports when you talk about the possibility of bringing fans inside… — Brian France Copy Share Image
Things are pretty good for NASCAR with our TV agreements behind us and so forth. For us it's focusing on putting the best events… — Brian France Copy Share Image
If you look back at our history, we always tend to see drivers in waves move in one direction so it's not uncommon to… — Brian France Copy Share Image
We decided a number of years ago we could do a better job at diversity. It was going to be one of the growth… — Brian France Copy Share Image
Lots of things can happen when there's really hard racing and contact going on. — Brian France Copy Share Image
If it's commercial and it makes sense we'll be doing it - whatever it is. — Brian France Copy Share Image
I use Amy as a major sounding board for a lot of things that come up, and she understands the family dynamic and business… — Brian France Copy Share Image
I have said I will not have a 30-year run like my father for a variety of reasons. — Brian France Copy Share Image
Boy, do I dislike two things: One is having to deal with penalties or infractions even though we have to. We have to keep… — Brian France Copy Share Image
If you look at any league, they're all trying to figure out how to make the game more exciting, speed the game up, whatever… — Brian France Copy Share Image
