“Remember and Share - To help designers of habit-forming technology assess the morality behind how they manipulate users, it is helpful to determine which of the four categories their work fits into. Are you a facilitator, peddler, entertainer, or dealer?… — Nir Eyal Copy Share Image
“Facilitators use their own product and believe it can materially improve people’s lives. They have the highest chance of success because they most closely understand the needs of their users. - Peddlers believe their product can materially improve people’s lives,… — Nir Eyal Copy Share Image