Expressive Typography Quotes by Herb Lubalin

You can do a good ad without good typography, but you can't do a great ad without good typography.

— Herb Lubalin

Typography can be as exciting as illustration and photography.

— Herb Lubalin

Sometimes you sacrifice legibility to increase impact.

— Herb Lubalin

The better people communicate, the greater will be the need for better typography-expressive typography.

— Herb Lubalin