You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred. — Angela Ahrendts Copy Share Image
The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing… — Angela Ahrendts Copy Share Image
Whether it's countries or companies, it's about putting the best person in the job who can unite people and create value. — Angela Ahrendts Copy Share Image
For any CEO that is skeptical at all: you have to create a social enterprise today! — Angela Ahrendts Copy Share Image
The sign of a great leader is knowing what you know and knowing what you don't know. — Angela Ahrendts Copy Share Image
In luxury, ubiquity will kill you - it means you're not really luxury anymore. — Angela Ahrendts Copy Share Image
We value feeling over knowing, because you can't prove something that hasn't been done before. — Angela Ahrendts Copy Share Image
What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand. — Angela Ahrendts Copy Share Image
We're building a lifelong relationship with people, and every great relationship has to be built on trust. — Angela Ahrendts Copy Share Image
I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak… — Angela Ahrendts Copy Share Image
It's not unusual for a luxury company to be born from a single product and then diversify. Louis Vuitton began with luggage, and Gucci… — Angela Ahrendts Copy Share Image
The thing is, I don't want to be sold to when I walk into a store. I want to be welcomed. — Angela Ahrendts Copy Share Image
