Constrain the user's expectations to match the abilities of the software. — Bruce Tognazzini Copy Share Image
If you are demanding registration before checkout, you need to cease this practice immediately. It is costing you a fortune. — Bruce Tognazzini Copy Share Image
The only intuitive interface is the nipple. Everything else is learned. — Bruce Tognazzini Copy Share Image
Constrain the user's expectations to match the abilities of the software. — Bruce Tognazzini Copy Share Image
The iWatch will fill a gaping hole in the Apple ecosystem. It will facilitate and coordinate not only the activities of all the other… — Bruce Tognazzini Copy Share Image
As for the Sun mouse, I'm not a big multi-button mouse fan, because I just can't remember which button to push when. I rather… — Bruce Tognazzini Copy Share Image
Never present a power-user option in such a way that normal users must learn all about it in order to know they don't need… — Bruce Tognazzini Copy Share Image
It's hard to read through a book on the principles of magic without glancing at the cover periodically to make sure it isn't a… — Bruce Tognazzini Copy Share Image
