Economists often talk about the 80/20 Principle, which is the idea that in any situation roughly 80 percent of the “work” will… — Malcolm Gladwell Copy Share Image
That is the paradox of the epidemic: that in order to create one contagious movement, you often have to create many small… — Malcolm Gladwell Copy Share Image
The answer is that the success of any kind of social epidemic is heavily dependent on the involvement of people with a… — Malcolm Gladwell Copy Share Image
Starting epidemics requires concentrating resources on a few key area. The Law of the Few says that Connectors, Mavens, and Salesman are… — Malcolm Gladwell Copy Share Image
The Law of the Few,... says that one critical factor in epidemics is the nature of the messenger. — Malcolm Gladwell Copy Share Image
The Rule of 150 says that congregants of a rapidly expanding church, or the members of a social club, or anyone in… — Malcolm Gladwell Copy Share Image
The Tipping Point is the biography of an idea, and the idea is very simple. It is that the best way to… — Malcolm Gladwell Copy Share Image
People at CDC [Centers for Disease Control] who cut their teeth on diseases over the last 10 years have started to think… — Malcolm Gladwell Copy Share Image
When crime drops dramatically in New York for no apparent reason, or when a movie made on a shoestring budget ends up… — Malcolm Gladwell Copy Share Image
There are exceptional people out there who are capable of starting epidemics. All you have to do is find them. — Malcolm Gladwell Copy Share Image
What must underlie successful epidemics, in the end, is a bedrock belief that change is possible, that people can radically transform their… — Malcolm Gladwell Copy Share Image
When I go to my health club, and it's in the basement, you have to take the elevator down. And this drives me crazy.… — Malcolm Gladwell Copy Share Image
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. — Malcolm Gladwell Copy Share Image
“The scholars who research happiness suggest that more money stops making people happier at a family income of around seventy-five thousand dollars a year.… — Malcolm Gladwell Copy Share Image
We need to be clear when we venerate entrepreneurs what we are venerating.They are not moral leaders. If they were moral leaders, they wouldn't… — Malcolm Gladwell Copy Share Image
“Some people look like they sound better than they actually sound, because they look confident and have good posture," once musician, a veteran of… — Malcolm Gladwell Copy Share Image
A handicap is like trying to race and you have a ten pound weight stuck to your waist. That is a handicap. — Malcolm Gladwell Copy Share Image
“neighborhood was filled with engineers from Hewlett-Packard, then as now one of” — Malcolm Gladwell Copy Share Image
“People are ruined by challenged economic lives. But they are ruined by wealth as well because they lose their ambition and they lose their… — Malcolm Gladwell Copy Share Image
The single most important thing a city can do is provide a community where interesting, smart people want to live with their families. — Malcolm Gladwell Copy Share Image
[Norden] said, with the Mark 15 Norden bombsight, he could drop a bomb into a pickle barrel at 20,000 feet. — Malcolm Gladwell Copy Share Image
The willingness to be self-critical in England is much greater than the willingness to be self-critical in America. — Malcolm Gladwell Copy Share Image
The conventional explanation for Jewish success, of course, is that Jews come from a literate, intellectual culture. They are famously "the people of the… — Malcolm Gladwell Copy Share Image
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