“What is the danger in the personalization era? Psychologists call it confirmation bias—“a tendency to believe things that reinforce our existing views, to see what we want to see.”[53] What happens when we encounter new information that contradicts our beliefs?… — Craig Detweiler Copy Share Image
![“What is the danger in the personalization era? Psychologists call it confirmation bias—“a tendency to believe things that reinforce our existing views, to see what we want to see.”[53] What happens when we encounter new information that contradicts our beliefs? Researchers at Stanford monitored…” quote by Craig Detweiler](https://sms4smile.com/quotes/img-quotes/692/craig-detweiler-19935_cognitive-dissonance_what-is-the-danger-in-the-personalizatio_1556072.jpg)