Think of the design process as involving first the generation of alternatives and then the testing of these alternatives against a whole… — Herbert Simon Copy Share Image
Engineering, medicine, business, architecture and painting are concerned not with the necessary but with the contingent - not with how things are but with… — Herbert Simon Copy Share Image
Technology may create a condition, but the questions are what do we do about ourselves. We better understand ourselves pretty clearly and we better… — Herbert Simon Copy Share Image
The world is vast, beautiful, and fascinating, even awe-inspiring - but impersonal. It demands nothing of me, and allows me to demand nothing of… — Herbert Simon Copy Share Image
Innovation has a lot to do with your ability to recognise surprising and unusual phenomena. — Herbert Simon Copy Share Image
All correct reasoning is a grand system of tautologies, but only God can make direct use of that fact. — Herbert Simon Copy Share Image
“We see that reason is wholly instrumental. It cannot tell us where to go; at best it can tell us how to get there.… — Herbert Simon Copy Share Image
“It is not my aim to surprise or shock you—but the simplest way I can summarize is to say that there are now in… — Herbert Simon Copy Share Image
No one has characterized market mechanisms better than Friedrich von Hayek. — Herbert Simon Copy Share Image
One of the first rules of science is if somebody delivers a secret weapon to you, you better use it. — Herbert Simon Copy Share Image
The engineer, and more generally the designer, is concerned with how things ought to be - how they ought to be in order to… — Herbert Simon Copy Share Image
“[Stated in 1965:] Machines will be capable, within 20 years, of doing any work a man can do.” — Herbert Simon Copy Share Image
“Reason, then, goes to work only after it has been supplied with a suitable set of inputs, or premises. If reason is to be… — Herbert Simon Copy Share Image
