The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest. — Edward Bernays Copy Share Image
The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. — Edward Bernays Copy Share Image
The American motion picture is the greatest unconscious carrier of propaganda in the world today. It is a great distributor for ideas and opinions.… — Edward Bernays Copy Share Image
Any person or organization depends ultimately on public approval, and is therefore faced with the problem of engineering the public's consent to a program… — Edward Bernays Copy Share Image
If we understand the mechanisms and motives of the group mind, it is now possible to control and regiment the masses according to our… — Edward Bernays Copy Share Image
Small groups of persons can, and do, make the rest of us think what they please about a given subject. But there are usually… — Edward Bernays Copy Share Image
The invisible government tends to be concentrated in the hands of the few because of the expense of manipulating the social machinery which controls… — Edward Bernays Copy Share Image
The only difference between 'propaganda' and 'education,' really, is in the point of view. The advocacy of what we believe in is education. The… — Edward Bernays Copy Share Image
Our invisible governors are, in many cases, unaware of the identity of their fellow members in the inner cabinet. — Edward Bernays Copy Share Image
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called… — Edward Bernays Copy Share Image
Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. — Edward Bernays Copy Share Image
We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. — Edward Bernays Copy Share Image
