The way we make sense of a realistic text is through the same broad ideological frame as the way we make sense of our social experience or rather, the way we are made sense of by the discourses of our… — John Fiske Copy Share Image
“Chambers (1986) argues that contemporary metropolitan society produces a culture of the spectacle in which the realization of the "self" is not achieved in the depth of one's inner being, but on the surface, through style, through image, through "a… — John Fiske Copy Share Image
“The alienated audiences was one that was aware of the performance as an arbitrary construction of the real, of the difference between players and characters, and was therefore aware that the people and incidents on stage were there to perform social an ideological actions that could only be understood in terms of their relationship to the dominant ideology. Alienation produced… — John Fiske Copy Share
“In the economies of late capitalism leisure displaces labor, consumption displaces production, and commodities become the instruments of leisure, identity, and social relations.” — John Fiske Copy Share Image
“Gless's lexical shift from "sexiness" through "femininity" to a "real strong lady" is a discursive shift and therefore has sociopolitical dimension. "Sexiness" is from an explicitly patriarchal discourse, "femininity" is from a discourse that attempts to naturalize gender construction and difference in terms of the status quo and is therefore implicitly patriarchal, whereas "real strong lady" is from a discourse… — John Fiske Copy Share
“it is impossible for a free people to govern a dependent people despotically without endangering its own freedom.” — John Fiske Copy Share Image
“Because men's idea of masculinity can rarely be realized at work they have developed a masculine style for their leisure and social activities that consists of excessive signs of masculinity in an exaggerated and compensatory display. The same gap between the ideological ideal and social experience also explains the sexism and aggressiveness of much adolescent male style, for, like lower-class… — John Fiske Copy Share
Is it honest for me to go and sit there on communion day and drink the wine and eat the bread while feeling it… — John Fiske Copy Share Image
The persecuting spirit has its origin... in the assumption that one's own opinions are infallibly correct. — John Fiske Copy Share Image
Realism is not a matter of any fidelity to an empirical reality, but of the discursive conventions by which and for which a sense… — John Fiske Copy Share Image
“There is no pleasure in being "duped" by the text into a helpless viewer, but there is considerable pleasure in selectively viewing the text… — John Fiske Copy Share Image
“On the other hand, identification as a relationship of audience to performance disguised the arbitrarily constructed nature of the performance and encouraged the audience… — John Fiske Copy Share Image
“Identification then becomes a process of imaginative wish fulfillment which can be, and is, criticized from at least two points of view. The moralists… — John Fiske Copy Share Image
We shall be inclined to pronounce the voyage that led to the way to this New World as the most epoch-making event of all… — John Fiske Copy Share Image
