I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is… — Akio Morita Copy Share Image
(Japanese Government believes that if you have a big laboratory with all the latest equipment and good funding it will automatically lead to creativity.… — Akio Morita Copy Share Image
Our plan is to lead the public with new products rather than ask them what kind of products they want. — Akio Morita Copy Share Image
More people are interested in trying to shuffle paper assets around than building lasting assets by producing real goods. — Akio Morita Copy Share Image
Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable. — Akio Morita Copy Share Image
In the United States businessmen often do not trust their colleagues. If you trust your colleague today, he may be your competitor tomorrow, because… — Akio Morita Copy Share Image
I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else… — Akio Morita Copy Share Image
If we do our best and make efforts, a peaceful and great future will become ours without fail. Whether we succeed or not depends… — Akio Morita Copy Share Image
Management of an industrial company must be giving targets to the engineers constantly; that may be the most important job management has in dealing… — Akio Morita Copy Share Image
The remarkable thing about management is that a manager can go on for years making mistakes that nobody is aware of, which means that… — Akio Morita Copy Share Image
If you go through life convinced that your way is always best, all the new ideas in the world will pass you by. — Akio Morita Copy Share Image
I often say to my assistants, "Never trust anybody," but what I mean is that you should never trust someone else to do a… — Akio Morita Copy Share Image
Executives of the company must have the necessary qualities to direct the personnel by showing them the way to do things. — Akio Morita Copy Share Image
To gain profit is important, but you must invest to build up assets that you can cash in in the future. — Akio Morita Copy Share Image
