Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' — Jef I. Richards Copy Share Image
Advertising is totally unnecessary. Unless you hope to make money. — Jef I. Richards Copy Share Image
Congress seems to believe that 'Children are our future' is a phrase coined by tobacco advertisers. — Jef I. Richards Copy Share Image
The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture? — Jef I. Richards Copy Share Image
Creative without strategy is called 'art.' Creative with strategy is called 'advertising.' — Jef I. Richards Copy Share Image
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising. — Jef I. Richards Copy Share Image
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything. — Jef I. Richards Copy Share Image
There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre. — Jef I. Richards Copy Share Image
In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species. — Jef I. Richards Copy Share Image
If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. — Jef I. Richards Copy Share Image
