“When the poor are converted into consumers, they get more than access to products and services. They acquire the dignity of attention and choices from the private sector that were previously reserved for the middle-class and rich.” — C.K. Prahalad Copy Share Image
“C. K. Prahalad ". . .he may well be the most influential thinker on business strategy today." BusinessWeek” — C.K. Prahalad Copy Share Image
“I have no doubt that the elimination of poverty and deprivation is possible by 2020.” — C.K. Prahalad Copy Share Image
“When the poor at the BOP are treated as consumers, they can reap the benefits of respect, choice, and self-esteem and have an opportunity… — C.K. Prahalad Copy Share Image
“The services offered by eSeva allow citizens to experience streamlined services, not just once in their lifetimes (as in buying or selling land and… — C.K. Prahalad Copy Share Image
“The problem of poverty must force us to innovate, not claim "rights to impose our solutions.” — C.K. Prahalad Copy Share Image
“cases certainly can be found of large firms and multinational corporations (MNCs) that may have undermined the efforts of the poor to build their… — C.K. Prahalad Copy Share Image
“When the poor are converted into consumers, they get more than access to products and services. They acquire the dignity of attention and choices… — C.K. Prahalad Copy Share Image
