Look at how many times we've improved on the Game Boy Advance in terms of the look, the feel, screen changes, and everything else. We believe that type of constant innovation is critical to driving this industry, and certainly if… — Reggie Fils-Aime Copy Share Image
There is a reason why, on a DS, you get that little click when you press a button. There is a reason that it… — Reggie Fils-Aime Copy Share
The fact is, there's no single magic number that defines profitability for a game. — Reggie Fils-Aime Copy Share
If competitors don't like our two to one advantage, dominating market share with both SP and DS, well, I've got bad news. Because we… — Reggie Fils-Aime Copy Share
There's no doubt that 'Breath of the Wild' is the Switch game I've put the most time into. — Reggie Fils-Aime Copy Share
We've always anticipated that, as Nintendo would demonstrate business potential with an idea, others would follow. And we believe that based on history -… — Reggie Fils-Aime Copy Share
We compete with all of the time that consumers spend when they're not sleeping, they're not eating, not going to work or going to… — Reggie Fils-Aime Copy Share
I think Nintendo is fortunate, having been in this business for over 30 years, to really understand the dynamics and recognize that it's software… — Reggie Fils-Aime Copy Share
Nintendo, at its heart, is about making us feel younger than we are today. — Reggie Fils-Aime Copy Share
I grew up in a lower-middle-class environment, usually the lone minority among my classmates. — Reggie Fils-Aime Copy Share
Ours is a company that doesn't do annualized software, and so when we create a 'Zelda' game, when we create a 'Smash Bros.' game,… — Reggie Fils-Aime Copy Share
The competitive landscape for us is very broad. We see ourselves in the entertainment space. We compete with listening to the radio. We compete… — Reggie Fils-Aime Copy Share
In the end, we don't believe in launching any type of product if it isn't perfect in our eyes. — Reggie Fils-Aime Copy Share
As a child, I envisioned a career in the hard sciences. In sixth grade, I was buying college chemistry textbooks. — Reggie Fils-Aime Copy Share
