Book proposals are written like business plans. You need to identify your market, see what the competition is in the space, calculate how many books you think you can sell, work on building a platform to sell them and promote… — J. Kenji Lopez-Alt Copy Share Image
No matter how many great things you say about Jacques Pepin, there's always more. Through his books and videos, he taught me the importance… — J. Kenji Lopez-Alt Copy Share Image
The good news is that even if your early crepes have funny lumps and bulges or aren't paper-thin, they're still gonna be plenty edible… — J. Kenji Lopez-Alt Copy Share Image
A tempura batter has a lifespan of only moments before the flour becomes too saturated with water and a fresh batter must be made. — J. Kenji Lopez-Alt Copy Share Image
Many call for cooking pasta directly in milk, a technique that works okay, but it can lead to scorching if you're not super careful… — J. Kenji Lopez-Alt Copy Share Image
A fridge is basically just a big, cold box with a few shelves in it, right? Well, that's true, but where you store food… — J. Kenji Lopez-Alt Copy Share Image
Cooking for a family, and specifically cooking to stimulate exploration of new flavors and textures, has led to mealtimes that are both healthier and… — J. Kenji Lopez-Alt Copy Share Image
Kids do gross things. For several months, mine would combine everything on her plate into a single bowl, pour her drink on top of… — J. Kenji Lopez-Alt Copy Share Image
Generally, if two ingredients sound like they're going to taste bad together, they're probably going to taste bad together. — J. Kenji Lopez-Alt Copy Share Image
There was a lightbulb moment as soon as I walked in the kitchen and started working. I love the physical action. I love the… — J. Kenji Lopez-Alt Copy Share Image
