“Synthesis involves stating your conclusion in a way that Tells the client what to do Tells the client what you discovered and what it means Couches your recommendation in the context of the overall business, not just in terms of… — Victor Cheng Copy Share Image
“But every time a client tells me to just “blue sky” something, or that they don’t want to “stifle my creativity,” I have to spend time undoing the myth of the magical creative.” — Anonymous Copy Share Image
