Change has to be fundamental to a company's culture, or there is no way it can survive. — Tobias Lutke Copy Share Image
One of the most important tasks as a leader in a startup is to pick the right metric to track. This is often referred to as the 'compass metric' because it will be your compass for growth. It's important to… — Tobias Lutke Copy Share Image
To kick off a merchant is to censor ideas and interfere with the free exchange of products at the core of commerce. When we… — Tobias Lutke Copy Share Image
Shopify has been a perpetually underestimated company at every point of its history. — Tobias Lutke Copy Share Image
We have a lot of really great companies in Canada, and I think there's always been this fear that 'great' in Canada doesn't mean… — Tobias Lutke Copy Share Image
What could be more Canadian than working hard to figure out something new and sharing it with the world? The world wants to hear… — Tobias Lutke Copy Share Image
Being part of something that's growing fast is better than being part of something that isn't growing fast because opportunities are essentially everywhere, and… — Tobias Lutke Copy Share Image
Once you've made peace with the fact that you're hardly ever going to work on anything that you're actually good at, the only thing… — Tobias Lutke Copy Share Image
We need a lot more technically literate people. The computers are the tools that are going to solve essentially all problems, and the people… — Tobias Lutke Copy Share Image
I find the strongest predictor of people who do well at Shopify is whether they see opportunity as something to compete for, or do… — Tobias Lutke Copy Share Image
I'm against exclusion of any kind - whether that's restricting people from Muslim-majority nations from entering the U.S. or kicking merchants off our platform… — Tobias Lutke Copy Share Image
