If you ask the wrong question, of course, you get the wrong answer. We find in design it's much more important and… — Amory Lovins Copy Share Image
Prominent exploration experts have recently predicted that total world production of liquid oil will peak by about the end of this decade-or a few… — Amory Lovins Copy Share Image
“Contrary to some recent reports, electrification won’t be constrained by critical materials (see The Rare-Earth Conundrum sidebar); rather, they’re vibrant business opportunities to displace… — Amory Lovins Copy Share Image
In the model that we grew up with, governments rule physical territory in which national economies function, and strong economies support hegemonic military power.… — Amory Lovins Copy Share Image
I once met an economist who believed that everything was fungible for money, so I suggested he enclose himself in a large bell-jar with… — Amory Lovins Copy Share Image
“Some automakers already sell autos with carbon-fiber composite parts or powered by electric motors. As we’ll see next, these innovations are about to converge,… — Amory Lovins Copy Share Image
Nuclear power has died of an incurable attack of market forces and is way beyond any hope of revival, because the competitors are several-fold… — Amory Lovins Copy Share Image
Fire made us human, fossil fuels made us modern, but now we need a new fire that makes us safe, secure, healthy and durable. — Amory Lovins Copy Share Image
I think along the way, as we treat nature as model and mentor, and not as a nuisance to be evaded or manipulated, we… — Amory Lovins Copy Share Image
Today we have a temporary aberration called "industrial capitalism" which is inadvertently liquidating its two most important sources of capital, the natural world and… — Amory Lovins Copy Share Image
Public discourse about climate change has resulted in the erroneous idea that it's all about cost, burden and sacrifice. If the math was correct,… — Amory Lovins Copy Share Image
I'm a practitioner of elegant frugality. I don't feel comfortable telling other people what to do, so I just try and lead by example. — Amory Lovins Copy Share Image
I am a man without a furnace. My windows are insulated by 19 sheets of glass which cost less than installing a heating system. — Amory Lovins Copy Share Image
