The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing. — Saul Berman Copy Share Image
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their… — Anonymous Copy Share Image
