Movie promotions - as with all business, it is an important part of any release because of the inherent high financial risk, and sometimes they tend to equal anywhere between half or three times the production budget. — Ekta Kapoor Copy Share Image
My creative team filters the scripts before they reach me and a few others. We evaluate them, ponder over the budget, and think of various possibilities to get the viewer excited. — Ekta Kapoor Copy Share Image
Diwali is chaotic in the Kapoor household, and that's an understatement. I normally throw a huge card party with all my close friends and… — Ekta Kapoor Copy Share Image
My father came from a chawl and became a top star in Bollywood and worked very hard for us. When I look at my… — Ekta Kapoor Copy Share Image
It is very difficult for an actor to replace another actor who has already created an image. — Ekta Kapoor Copy Share Image
I would describe myself as eclectic: Bohemian in thought and conservative in action - or maybe it's the other way around. — Ekta Kapoor Copy Share Image
The reason for certain shows not doing well or as per expectations is that they were not aired on not so popular channels. — Ekta Kapoor Copy Share Image
I'm just a simple television and film producer who started off from her garage and whose only idea was to tell a story. — Ekta Kapoor Copy Share Image
My work begins at around 3 P.M. I wake up at around 2 P.M., watch my serial cassettes, jog for 30 minutes, get my… — Ekta Kapoor Copy Share Image
I've never had a problem with criticism. Whether films or television, I've lived with it and emerged stronger. — Ekta Kapoor Copy Share Image
