“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has to deliver what it promises ie. What it says and what it does should be in… — Abraham Varghese Copy Share Image
“Brands have to reduce perceived risk else a generic product will do. It should have an acquired power to influence market. Finally, it has… — Abraham Varghese Copy Share Image
“If Content is king and Context is queen, then Conversation is the kingdom and Contact information is the currency” — Abraham Varghese Copy Share Image
“Forgiveness is the only lethal weapon which can destroy all evil.” — Abraham Varghese Copy Share Image
“Always remember, Brand exists in the consumers mind, so the brand is owned by the user.” — Abraham Varghese Copy Share Image
