“We’re not big fans of focus groups. We don’t much care for traditional market research either. We go to the source. Not the "experts" inside a company, but the actual people who use the product or something similar to what… — Thomas Kelley Copy Share Image
“Saccharin was discovered in 1879 when a research fellow at Johns Hopkins University found his bread extra sweet one night and figured that something… — Thomas Kelley Copy Share Image
“I don’t know about you, but I think nine out of ten college guys would agree: More cold beer in the same space is… — Thomas Kelley Copy Share Image
“We’re not big fans of focus groups. We don’t much care for traditional market research either. We go to the source. Not the "experts"… — Thomas Kelley Copy Share Image
“The best way to get a good idea is to get a Lot of ideas. —LINUS PAULING” — Thomas Kelley Copy Share Image
“They overlook the possibility that brainstorming can be a skill, an art, more like playing the piano than tying your shoes.” — Thomas Kelley Copy Share Image
“A Big Three auto executive in the 1930s once lamented, "It’s not that we build such bad cars; it’s that they are such lousy… — Thomas Kelley Copy Share Image
