I sell architecture better and more directly and more vividly than the architect does... The average architect is stupid. He doesn't know how to sell. He's not a merchandiser. He doesn't know how to express his own image. He doesn't… — Julius Shulman Copy Share Image
We need to rediscover the essence of the meaning of 'the use.' Architecture is, above all, here for a better living. Every gesture, every shape must be justified by various reasons that would reinforce their reason to be, their use,… — Christian de Portzamparc Copy Share Image
