Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never as witty, inspiring, sophisticated, entertaining and downright likeable as they would like it to be. — Phil Dusenberry Copy Share Image
The work, the work, the work. This is what the business is all about. This is the fun, the glory, the pleasure. It's the… — Phil Dusenberry Copy Share Image
Consumers know precisely what's wrong with advertising. Be it TV or print or whatever, they know that advertising is never creative enough ... never… — Phil Dusenberry Copy Share Image
That's the power of great insights. Insights, not ideas. There's a difference. Ideas, valuable though they may be, are a dime a dozen in… — Phil Dusenberry Copy Share Image
“Writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.” — Phil Dusenberry Copy Share Image
In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. — Phil Dusenberry Copy Share Image
“I’ve always believed writing ads is the second most profitable form of writing. The first is ransom notes…” — Phil Dusenberry Copy Share Image
A brand is nothing but an expression of the consumer’s loyalty and trust. — Phil Dusenberry Copy Share Image
