“Retailers have four advantages over manufacturers when it comes to influencing consumers: the cost-effectiveness of their branding model, direct contact with shoppers, control of ‘point of purchase’ marketing variables and access to data on buying behaviour. Together, these make a… — Greg Thain Copy Share Image
“One of the big strategic advantages of manufacturers outsourcing production is that they are not as vulnerable to fixed-cost pressures to fill the factories at any cost.” — Greg Thain Copy Share Image
