The Nike swash that cost $30 and was designed by a Portland State University art student was probably worth that when she first showed it to them. At that point it had no equity at all. None of the guys… — Michael Bierut Copy Share Image
I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this… — Michael Bierut Copy Share Image
If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work… — Michael Bierut Copy Share Image
A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for. Maybe you should be trying to come up with something that will really become associated with a moment in time, a few weeks, that happened, period. Then you look back, think about it… — Michael Bierut Copy Share
I actually think it almost works the other way sometimes: making a college textbook, say, look really "user friendly" tends to also make it… — Michael Bierut Copy Share Image
It's hard to predict what will happen as reading on screen becomes more of a universal norm, and when the formats dictated by social media - Twitter's 140-character limit, for instance - start to influence what we're used to. — Michael Bierut Copy Share
It was stone carvers in ancient Rome, scribes in the Middle Ages, all the way through Gutenberg to the present day. That's a pretty… — Michael Bierut Copy Share Image
Australia is one of the few places that I can think of where the cities, at least those I've been to, seem to have… — Michael Bierut Copy Share Image
Most people have no idea how much goes into designing a typeface. Twenty-six letters in the alphabet, usually with two versions of each, upper… — Michael Bierut Copy Share Image
I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating… — Michael Bierut Copy Share Image
For instance, I assume those "carrots" we have on our keyboards were there originally to express "greater than" and "less than." Then they were… — Michael Bierut Copy Share Image
