“If we cannot provide clients with the one thing they really want from us -- creativity -- there is little future for the ad industry as it is currently configured.” — Bob Hoffman Copy Share Image
“We thought that interactivity would make advertising more engaging. We thought that traditional advertising was on the way out. We thought that the DVR… — Bob Hoffman Copy Share Image
“If we cannot provide clients with the one thing they really want from us -- creativity -- there is little future for the ad… — Bob Hoffman Copy Share Image
“It's such a moronic strategy, it can only have come from a trained marketing professional.” — Bob Hoffman Copy Share Image
“Hiring is everything. If you have terrific people the advertising business isn’t that difficult.” — Bob Hoffman Copy Share Image
“Creativity is what happens after the strategy is done. Creativity is the process that transforms a strategy into a terrific ad.” — Bob Hoffman Copy Share Image
“There is a lot to life beyond the computer screen. There is food and music and art and friendship and talking and laughing and… — Bob Hoffman Copy Share Image
“I mean...um... they are Web 2.0 savvy consumers whose engagement with their own personal brands make them willing to join the conversation in an… — Bob Hoffman Copy Share Image
